Hope Hicks, a seasoned political operative and longtime aide to former President Donald Trump, has taken on a new role that’s raising eyebrows in media circles. Her move to join Megyn Kelly’s company signals a shift from the political arena to the business of shaping narratives.

According to Daily Caller, Hicks is stepping in as chief operating officer at Devil May Care Media, a company Kelly founded in 2020. She’ll be steering business development for a growing outfit that produces shows like "The Megyn Kelly Show" and "AM Update with Megyn Kelly."

Kelly didn’t hold back in her praise, calling Hicks “strong, smart, strategic and the embodiment of class and poise” in a statement to the New York Post. While that’s a glowing endorsement, one wonders if such polished charm will translate into hard results in a cutthroat media landscape.

From White House to Media House

Hicks brings a hefty resume to the table, having served as press secretary for Trump’s 2016 campaign and later as White House communications director from 2017 to 2018. She also returned in 2020 as counselor to the president, navigating some of the stormiest waters of that administration.

Her time with Trump wasn’t without friction, especially when she reportedly clashed with him over the 2020 election results, drawing his frustration as detailed in the book "The Divider" by Peter Baker and Susan Glasser. Still, her ability to weather such high-stakes drama suggests she’s not easily rattled, a trait that could serve her well in her new gig.

Before politics, Hicks cut her teeth in New York public relations and worked with the Trump Organization, even managing aspects of Ivanka Trump’s fashion brand. That blend of corporate savvy and political grit might just be the secret sauce Kelly’s company needs to stand out.

A Partnership Built on Boldness

Kelly herself is no stranger to shaking up the status quo, and her statement about Hicks hints at big ambitions, saying there’s “no limit to where she can take it.” But let’s be real, lofty words are easy; turning a media venture into a cultural juggernaut in today’s polarized climate is a taller order.

Hicks, for her part, lauded Kelly’s “talent, integrity, and unparalleled credibility” in her own comments to the Post, claiming to be “humbled and thrilled” to join the team. Fine sentiments, but credibility in media today often depends on who’s willing to challenge the dominant progressive narratives, not just play nice.

The pairing of these two sharp minds could be a breath of fresh air in an industry too often bogged down by groupthink and safe talking points. If they lean into unfiltered truth over polished optics, they might carve out a space that actually resonates with everyday Americans.

Navigating Past Controversies

Hicks’s political past includes testifying before the House Jan. 6 Committee in 2022, a moment that put her under intense public scrutiny. While some might see that as baggage, others could view it as proof she can handle pressure without cracking.

Her stint at Fox Corporation after leaving the White House also shows she’s no novice to the media game, even if her role there was more corporate than creative. That experience could help ground Kelly’s vision with a dose of practical know-how.

What’s clear is that Hicks isn’t just coasting on her Trump-era credentials; she’s actively seeking to redefine her impact. Whether that translates to disrupting the media echo chamber remains to be seen, but the intent is there.

A Chance to Redefine the Narrative

Devil May Care Media, under this new leadership duo, has a shot at becoming a counterweight to the mainstream outlets that too often push a one-sided worldview. Hicks and Kelly together could challenge the sanitized, agenda-driven content that dominates airwaves, provided they stay true to raw, honest dialogue.

Their collaboration comes at a time when trust in traditional media is at rock bottom, and people are hungry for voices that don’t pander or preach. If Hicks can harness her strategic mind to amplify Kelly’s platform, they might just tap into that frustration and build something enduring.

For now, all eyes are on how this partnership unfolds, and whether it can cut through the noise of a cluttered media space. One thing is certain: with Hicks on board, Devil May Care Media isn’t aiming to play it safe, and that alone is worth watching.