BY Benjamin ClarkFebruary 24, 2025
3 weeks ago
BY 
 | February 24, 2025
3 weeks ago

Joy Reid dismissed by MSNBC amid network upheaval and plummeting ratings

MSNBC bosses face unexpected silence from Joy Reid following the abrupt cancellation of her primetime show "The ReidOut."

According to the Daily Mail, network president Rebecca Kutler revealed during a tense weekend staff meeting that they are still waiting for Reid's response regarding a potential final show as the network grapples with historic low ratings and programming changes.

The announcement has created significant turmoil within MSNBC, with staffers expressing frustration over learning about the cancellation through media reports rather than network leadership. The meeting quickly turned emotional as employees sought answers about their futures and the reasoning behind the decision.

Network leadership confronts mounting pressure

During Sunday's meeting, Kutler addressed the concerns of Reid's staff, emphasizing that the decision was based on data analysis and programming strategy. She specifically noted that Donald Trump's influence did not factor into the cancellation. The network's commitment to maintaining its liberal stance remains unchanged despite the upcoming programming shifts.

The cancellation comes as part of broader changes at MSNBC, with plans for a new panel show featuring Symone Sanders Townsend, Alicia Menendez, and Michael Steele to take over the 7 pm ET time slot. This restructuring reflects the network's attempts to address declining viewership and adapt to changing media landscapes.

Staff members affected by the cancellation will receive compensation through April, along with severance packages. The network's handling of the situation has highlighted communication gaps between leadership and employees during significant transitions.

Historic ratings decline drives strategic shift

MSNBC's January performance marked its lowest-rated month in history for the crucial 25-54 demographic, a key metric for advertisers. Primetime viewership has plummeted to approximately 734,000 viewers, while daytime numbers show similar concerning trends.

Network president Rebecca Kutler told staff:

We are waiting to get a response from Joy and her team about how she would like to handle that, and we want to defer to her on that. The hope is that we will have a final show with Joy.

The decline represents a nearly 50% loss in the target demographic compared to the previous year, continuing a troubling 65% decrease since the election. These figures emerged despite coverage of major news events, including Justin Trudeau's resignation and Trump's inauguration.

Programming overhaul signals industry transformation

The network's attempt to boost ratings by bringing Rachel Maddow back to television five nights a week during the first 100 days of the new administration has not yielded the desired results. Viewership continues to decline across both daytime and primetime slots, reflecting broader challenges in cable news.

MSNBC's struggle mirrors industry-wide trends affecting legacy media outlets. The network's programming changes indicate a strategic pivot to address evolving viewer preferences and consumption patterns.

The situation highlights the increasing pressure on traditional news networks to maintain relevance amid changing media landscapes and viewer habits. Competition from digital platforms and shifting audience demographics continue to reshape the industry.

Looking ahead at media landscape changes

Reid's departure from the 7 pm slot marks a significant transition for MSNBC as it attempts to reinvigorate its programming lineup. The network's decision to replace her show with a panel format reflects broader industry experiments with different content approaches.

The change occurs against a backdrop of unprecedented challenges in cable news, including audience fragmentation and evolving consumption patterns. MSNBC's ratings decline, particularly in the coveted 25-54 demographic, underscores the urgency of these programming decisions.

Future success may depend on the network's ability to adapt to changing viewer preferences while maintaining its established brand identity. The upcoming panel show represents a strategic bet on collaborative content formats.

Current state of MSNBC programming

Joy Reid's unresponsiveness to MSNBC's request for a final show has created uncertainty around the conclusion of her tenure at the network. The situation developed after network executives announced the cancellation of "The ReidOut" due to consistently poor ratings and broader programming strategy changes.

The network plans to replace Reid's show with a panel format featuring three hosts, while affected staff members will receive compensation through April with additional severance packages.

These changes reflect MSNBC's efforts to address historic low ratings and adapt to evolving viewer preferences in an increasingly competitive media landscape.

Written by: Benjamin Clark

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