BY Jack Davis, The Western JournalFebruary 1, 2023
1 year ago
BY 
 | February 1, 2023
1 year ago

Lowe's Attempts to Thwart Rampant Theft by Developing High-Tech System That's 'Invisible' to Customers

Home improvement retailer Lowe’s is rolling out a new concept in retail theft prevention that relies on technology to allow shoppers to touch and not just look when they want to buy power tools.

Project Unlock is a proof-of-concept system as Lowe’s looks for ways to stop theft without locking up everything before it walks out the door, Lowe's Chief Digital and Information Officer Seemantini Godbole said, according to Fox Business.

The process is essentially "invisible for the customer. They should not even know that there's anything extra happening,” Godbole said.

Godbole said in addition to stopping theft, "We want our associates to be safe. Organized retail crime is happening in the broad daylight, in the presence of associates and other customers."

A National Retail Federation survey in 2021 showed stores estimated they had a 26.5 percent increase in organized retail crime that year, with losses hitting $100 billion.

The standard response of locking up products is "disrupting an enjoyable experience that customers rightfully should have,” Godbole said.

"As you can see, all the retailers are locking down stuff and putting physical locks on the product. We said, ‘you know, we wish we had digital locks… we could enable and disable with technology.’"

Josh Shabtai, Lowe’s Innovation Labs senior director of ecosystem, said to combat what he called “brazen theft,” the traditional way of locking up products “makes it harder to sell things” and “makes it difficult for customers to not feel like they are in a super-maximum prison area,” according to the website DigitalCommerce360.

Lowe’s piloted a program focusing on power tools because they are one of the most pilfered items at Lowe’s.

On its website about Project Unlock, Lowe’s explains that the project works long before a high-value item hits the store.

“To make this work: in the manufacturing process, a manufacturer embeds a wireless RFID (Radio Frequency Identity) chip into a powered product. The tag is preloaded with that item’s unique serial number -- which is also embedded in the box’s barcode -- and the product is set to inoperable,” the site said.

When a customer scans and pays, just as usual, “a point-of-sale RFID scanner reads all tags in range, finds the tool with the correct serial number, and writes a unique secret key value that activates the tool for use.”

“Only products that are legitimately purchased are activated. If a power tool is stolen, it won’t work, which makes it less valuable to steal,” the site said.

If implemented, the idea is that word will spread "pretty quickly that stealing these tools this way is not worth it because it'll never work," Godbole said, according to Fox Business.

Gene Zelek, senior counsel at Taft Law, told DigitalCommerce360 that he is a skeptic.

“It’s a nice effort, but it’s cumbersome. You are ultimately going to have upset customers who can’t figure out why their tool doesn’t work that they paid for, and they will go back to the marketplace or the manufacturer with a warranty claim,” he said.

This article appeared originally on The Western Journal.

Written by: Jack Davis, The Western Journal

NATIONAL NEWS

SEE ALL

Taylor Swift, Michelle Obama Eyed as Democratic Election Saviors: Report

Joe Biden reiterated his unwavering commitment to remain in the presidential race, brushing off any suggestions to step down. However, Vanity Fair reported that two…
20 hours ago
 • By Benjamin Clark

Biden Faces Party Divisions Over 2024 Nomination

According to Business Insider, Biden insists he isn't stepping down, but a growing number of Democratic lawmakers disagree, setting up a potential conflict. Amid mounting…
21 hours ago
 • By Benjamin Clark

White House Admits Miscommunication Over Biden's Health Consultations

Confusion and misstatements regarding President Biden’s health disclosures have intensified scrutiny and questioned the White House's transparency. According to Daily Mail, White House Press Secretary…
21 hours ago
 • By Benjamin Clark

Supreme Court Overturns Jan. 6 Convictions, Changes Legal Framework

Significant implications emerged as hundreds of cases tied to the January 6 incident lost their original legal standing. According to Woke Spy, the Supreme Court…
21 hours ago
 • By Benjamin Clark

Trump Suggests Joe Biden Will Continue 2024 Run, Claims Jill is 'Having a Good Time'

Former President Donald Trump recently provided insights on why he believes President Joe Biden will not exit the 2024 presidential race. According to Daily Mail,…
21 hours ago
 • By Benjamin Clark

DON'T WAIT.

We publish the objective news, period. If you want the facts, then sign up below and join our movement for objective news:

    LATEST NEWS

    Newsletter

    Get news from American Digest in your inbox.

      By submitting this form, you are consenting to receive marketing emails from: American Digest, 3000 S. Hulen Street, Ste 124 #1064, Fort Worth, TX, 76109, US, http://americandigest.com. You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact.
      Christian News Alerts is a conservative Christian publication. Share our articles to help spread the word.
      © 2024 - CHRISTIAN NEWS ALERTS - ALL RIGHTS RESERVED
      magnifier