BY Richard Moorhead, The Western JournalJune 13, 2023
1 year ago
 | June 13, 2023
1 year ago

Mark Cuban's Delusional Moment: Declares Going Woke 'Good For Business' Amid Bud Light and Target Boycotts

One billionaire businessman isn't taking a hint from the misfortunes of Bud Light and Target.

Mark Cuban, the investor, "Shark Tank" star and owner of the NBA's Dallas Mavericks, defended political correctness in business during a meeting with business figures and politicians in Michigan's Mackinac Island on Wednesday, according to Michigan Live.

Cuban was blunt in defense of progressive politics in commerce.

“Call me woke — you don’t need to call it DEI, you can call it whatever you want—I call it good business," the billionaire said.

"It means taking the people that you’re selling to and making sure your workforce looks like them, and making sure you can reflect their values and being able to connect to that.

"That’s what works for me."

Cuban's remarks all but explicitly nodded towards Bud Light and Target -- two American brands to suffer economic challenges amid impromptu boycotts from conservatives.

Both brands have alienated a large market demographic with decisions to embrace and promote LGBT ideology.

Cuban also told his Mackinac Island audience that he thinks the current era of boycotts of particular products for political reasons will pass.

“Your constituents wake up in the morning… They don’t think about Bud Light, they don’t think about Target. They don’t think about any of the s**t on the other side, either,” he said, according to Fortune. “They think about how they’re going to live their lives or what’s gonna get them satisfaction.”

Cuban has previously advised business executives facing a boycott after woke marketing to ignore the preferences of their former customers.

“There is a reason almost all the top 10 market cap companies in the U.S. can be considered ‘woke.’ It’s good business,” Cuban told the Pittsburgh Post-Gazette.

“Most CEOs have enough experience to know to just wait out the news cycle until they go to the next one.”

Business executives of Anheuser-Busch -- Bud Light's parent company -- might not be so inclined to wait out a boycott that has imposed serious costs on the brand.

The light beer has lost its status as the most popular beer in America, with a movement to leave Anheuser-Busch products on store shelves simply refusing to die.

Much of Cuban's wealth comes from an internet company he sold to Yahoo that ultimately crashed during the dotcom boom, according to Insider.

Cuban has an estimated net worth of $5.1 billion, according to Forbes -- more than enough to safeguard his own material livelihood in the event of his businesses facing challenges.

This article appeared originally on The Western Journal.

Written by: Richard Moorhead, The Western Journal



Delay In Prince Harry's "Spare" Paperback Raises Questions

A paperback edition of Prince Harry’s memoir has not been launched, fueling speculations of its content amid strained family relations. Ephraim Hardcastle of the Daily…
14 hours ago
 • By Benjamin Clark

Biden Pressured By Party Leaders To Rethink 2024 Candidacy

Amid concerns over election strategies and personal health, President Joe Biden faces formidable demands from senior Democratic figures to reconsider his 2024 presidential campaign bid.…
14 hours ago
 • By Benjamin Clark

Ex-White House Specialist Charged As Unofficial South Korea Representative

Sue Mi Terry, once a CIA and White House expert, faces serious legal accusations in a Manhattan federal court. According to NBC News, Former White…
16 hours ago
 • By Benjamin Clark

Biden Willing To Exit 2024 Race If Medically Advised

Axios reported that President Joe Biden has openly declared his willingness to withdraw from the upcoming 2024 presidential race if he were to be diagnosed…
16 hours ago
 • By Benjamin Clark

Peter Navarro Leaves Prison After Contempt Conviction

CBS News reported that former Trump adviser Peter Navarro walked free from federal custody Wednesday, ending his four-month term related to defying a congressional subpoena.…
16 hours ago
 • By Benjamin Clark


We publish the objective news, period. If you want the facts, then sign up below and join our movement for objective news:



    Get news from American Digest in your inbox.

      By submitting this form, you are consenting to receive marketing emails from: American Digest, 3000 S. Hulen Street, Ste 124 #1064, Fort Worth, TX, 76109, US, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact.
      Christian News Alerts is a conservative Christian publication. Share our articles to help spread the word.