Robert F. Kennedy Jr. is proposing a sweeping initiative to put a health tracking device on every American — and he’s ready to spend big to do it.

According to the Daily Mail, the Health and Human Services secretary outlined his bold vision during a House hearing, calling the devices a cornerstone of his “Make America Healthy Again” (MAHA) campaign.

From smartwatches to continuous glucose monitors, Kennedy praised wearables as tools that can empower Americans to better manage their health by providing real-time feedback on activity, diet, and other lifestyle metrics. He called them essential to promoting healthier living and cutting long-term medical costs.

Concerns Rise Over Surveillance Implications

But for a man who’s long decried biometric tracking and electromagnetic radiation, the pivot is leaving critics scratching their heads. Kennedy has previously spoken out against surveillance tech, 5G, and EMFs — even warning they could cause cancer and neurological harm.

Now, he’s championing devices that transmit data around the clock and are often connected to cloud-based systems. Critics on social media didn’t hold back, accusing him of hypocrisy and abandoning his past positions in favor of state-funded tracking initiatives.

“You used to rage about these very subjects,” one commenter wrote. “Now you're pushing 5G biometric surveillance wearables as if they're life-saving miracles.” That sentiment isn’t isolated — skepticism is growing over what data these devices collect and who has access.

Massive Ad Campaign and Possible Subsidies

Undeterred, Kennedy announced plans for one of the largest public health ad campaigns in American history to promote wearable devices. He wants to normalize their use and is even exploring government subsidies to put them within the financial reach of more Americans.

With devices ranging from $99 to nearly $800, and some subscription models costing over $200 per year, affordability is a real barrier. But Kennedy argued the cost is justified compared to other health interventions, citing the $1,300 monthly price tag of Ozempic as an example.

“If you can achieve the same thing with an $80 wearable, it’s a lot better for the American people,” he told lawmakers. He did not specify how such subsidies would be funded or who would qualify, leaving some to wonder if taxpayers will foot the bill for this experiment in tech-driven health.

Supporters Praise Health Benefits Despite Irony

Still, some health experts and commentators voiced support. Devices that monitor steps, heart rate, sleep, and even glucose levels have been linked to healthier behavior patterns. They’re already popular — with over 40% of American adults reportedly using some form of wearable tech.

Surgeon General Casey Means, who co-founded a company selling wearables, praised the tools as “the most powerful technology for generating the data and awareness to rectify our bad energy crisis in the Western world.” She’s frequently seen sporting an Oura ring, which costs up to $549.

Kennedy himself was seen wearing a device in February, suggesting he’s walking the walk. But for someone who once made money warning about the very signals and sensors now featured in these devices, the about-face is hard to ignore.

Past Warnings About EMF Clash With New Direction

Kennedy has a documented history of sounding alarms about electromagnetic radiation and wireless signals. He’s claimed they can cause “cellular damage and even cancer,” although the FDA continues to dispute those assertions and maintains the devices are safe.

This stark contrast between past warnings and current advocacy has not been lost on longtime followers. Many are questioning whether the push for wearables is rooted in genuine public health goals or if it's a tech-fueled overreach disguised as wellness innovation.

Though Kennedy insists this is about empowering people, critics warn that introducing government-subsidized tracking devices en masse could pave the way for an even more entrenched surveillance culture.