BY Johnathan Jones, The Western JournalFebruary 13, 2023
1 year ago
 | February 13, 2023
1 year ago

Rihanna Will Not Be Paid for Halftime Show

Rihanna’s Super Bowl LVII halftime performance has drawn mixed reviews from football fans and casual observers who tuned in to watch the Kansas City Chiefs and Philadelphia Eagles face off Sunday in Glendale, Arizona.

Four years ago, the singer had turned down a chance to perform at Super Bowl LIII to show solidarity with former NFL quarterback and anti-police activist Colin Kaepernick.

"I just couldn’t be a sellout," she told Vogue in 2019.

This year, however, Rihanna accepted the job.

So, how much did the 34-year-old earn for her roughly 13-minute set?


Rihanna was not financially compensated for Sunday's show, according to Forbes.

The NFL does not pay musical artists for their halftime performances.

In 2016, league spokeswoman Joanna Hunter told Forbes, “We do not pay the artists. We cover expenses and production costs.”

Halftime shows in the past have cost the NFL upward of $10 million.

That doesn’t mean halftime show performers are left with nothing. Musicians who take on the job generally make money through exposure to tens of millions of people.

Rihanna, for example, was Googled 10 million times during Sunday’s show, Forbes reported. (Many were trying to find out if she is pregnant. She is.)

A lot of those searches likely led to music downloads and merchandise sales.

As Forbes pointed out, performers in recent years have capitalized on being front and center for the big game.

“While A-list performers including Beyoncé, Bruno Mars, Justin Timberlake and Lady Gaga don’t get paid, the show does offer huge benefits from the exposure to a massive audience,” the outlet reported.

Forbes branded all of the attention singers receive during and after the game the “halftime show effect."

Lady Gaga played the Super Bowl in 2017, and her album sales increased by 1,000 percent.

Meanwhile, Jennifer Lopez added 2.3 million social media followers when she shared the stage with Shakira in 2020.

Social media followers are often used by celebrities who push products and are generously compensated for them.

Depending on how many followers a star has, and what platform they are using, one post can be worth tens of thousands of dollars – or much more.

This article appeared originally on The Western Journal.

Written by: Johnathan Jones, The Western Journal



NFL Great Lawrence Taylor Arrested in FL over Alleged Sex Offender Registry Violation

Florida authorities have arrested a former professional athlete on charges related to sex offender registration laws. Lawrence Taylor, a well-known ex-NFL linebacker, was taken into…
3 hours ago
 • By Benjamin Clark

OH Sen. Sherrod Brown Joins Calls for Biden to Halt Campaign

In a bold move distancing himself from the current administration, Ohio Sen. Sherrod Brown publicly urged President Joe Biden to suspend his 2024 presidential campaign…
3 hours ago
 • By Benjamin Clark

False Second Shooter Allegations Surface After Trump Rally Incident

Former President Donald Trump narrowly escaped an assassination attempt last weekend, which spurred widespread theories about a second shooter. The incident involving a lone gunman…
3 hours ago
 • By Benjamin Clark

Third Senate Democrat Advocates for Biden's Withdrawal from Race

Sen. Martin Heinrich of New Mexico has publicly urged President Joe Biden to withdraw his candidacy for the upcoming presidential election. The call from Heinrich…
7 hours ago
 • By Benjamin Clark

Former Clinton Strategist Paul Begala Highlights Growing Issues Within Biden Campaign

Amidst internal party and donor class pressures, President Joe Biden's reelection campaign is teetering on critical ground. Biden is facing mounting pressure to withdraw from…
7 hours ago
 • By Benjamin Clark


We publish the objective news, period. If you want the facts, then sign up below and join our movement for objective news:



    Get news from American Digest in your inbox.

      By submitting this form, you are consenting to receive marketing emails from: American Digest, 3000 S. Hulen Street, Ste 124 #1064, Fort Worth, TX, 76109, US, You can revoke your consent to receive emails at any time by using the SafeUnsubscribe® link, found at the bottom of every email. Emails are serviced by Constant Contact.
      Christian News Alerts is a conservative Christian publication. Share our articles to help spread the word.