The Faith & Freedom Coalition (FFC) has embarked on a substantial outreach to faith-based communities, knocking on doors to boost voter turnout ahead of the 2024 presidential elections.

The coalition has made contact with 8 million households and aims to interact with up to 18 million voters in key battleground states, The Christian Post reported.

Ralph Reed, the founder and leader of FFC, commented on the mobilization, noting the unparalleled fervor among faith community volunteers.

This enthusiasm is perceived as more intense than in previous electoral cycles, including 2016 and 2020. Reed explained, “We are seeing unprecedented enthusiasm and intensity among our volunteers and the voters of faith with whom they are interacting. It is greater than we saw in 2016 or 2020.”

Unprecedented Mobilization Efforts By Faith Groups

The Faith & Freedom Coalition's strategy includes employing 10,000 paid canvassers and volunteers. Their primary goal is to engage voters of faith who typically show a low propensity to vote.

By Election Day, FFC plans to have made 10 million volunteer get-out-the-vote calls, sent out 24 million text messages, and distributed 30 million voter guides across 100,000 churches.

The expansion of this outreach is considerable when compared to previous years, with aims to mobilize an additional 3 to 4 million voters compared to the 2020 election.

This intensification in efforts reflects the critical nature of the upcoming election, particularly given the tight race expected in swing states.

Faith-Based Voters Could Decide Election Outcome

Reed's confidence in faith-based voters' impact on the election resonates through his detailed predictions and expectations. He claimed that between 75% and nearly 90% of self-identified Evangelical Christians are anticipated to vote in this cycle. Such turnout could significantly surpass both general voter and Republican turnouts.

Critics, however, express concerns regarding the effectiveness of such faith-based outreach. Craig Huey, a critic of current evangelical mobilization efforts, stated, “Few Evangelicals are doing what’s necessary to mobilize the Church to vote for, not against, their values.” He also argued that the efforts to reach Evangelicals are "sadly lacking."

Ground Game Impact on Key Electoral States

Ralph Reed disputes these critiques, citing a report estimating that 32 million Christians could potentially abstain from the election. He believes that the efforts on the ground are robust and will lead to significant voter turnout. “Reports of the inadequacy of the conservative ground game in 2024 are greatly exaggerated,” said Reed.

The battleground states targeted by these efforts include Arizona, Georgia, Michigan, Nevada, North Carolina, Pennsylvania, and Wisconsin. Collectively, these states hold 93 Electoral College votes, making them pivotal in deciding the outcome of the election.

Reed's Strategic Vision for Voter Education

Reed further emphasizes the importance of this grassroots mobilization in the context of a highly competitive electoral environment. “These voters are coming, and they are coming in historic numbers. That is more important than polls that replicate voter turnout models from past elections that may or may not apply in 2024.

This election is effectively tied in every battleground state, and this kind of voter education and turnout operation could be the difference,” Reed articulated.

The comprehensive scope of FFC's campaign reflects a bet on the power of personalized voter contact and education through faith communities. Whether this will translate into the historic turnout Reed predicts remains to be seen as the 2024 election approaches.